Lily O’ Brien’s

Bringing the flavour of a loved brand online.

Lily O’Brien’s was established in 1992 and has grown steadily to become a much-loved chocolate brand with sales across Europe, UK, US & China. Lily O’Brien’s engaged All human to help them build a new digital channel, grow new revenues and raise its brand profile globally.

lilyobriens.ie

Results

24 %: Increase in online transactions 2025 vs 2017
144 %: Increase in online conversion rate 2025 vs 2017
22 %: Increase in online revenue 2025 vs 2017

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Customer Behaviour

Understanding your customer’s needs, wants, habits, and behaviour is essential when designing online retail customer journeys. Our first priority before designing and deploying the Lily’s site on an enterprise platform, integrated with an ERP system was to delve deep into the analytics and customer feedback that the initial experience provided. Our analysis identified website design and brand-specific opportunities and insights to enhance the performance of the future site.

Converting interest into revenue

Thanks to good social media engagement Lily O’Brien’s was achieving good site traffic but needed to convert this interest to revenue. Our insight-driven enhancements, such as optimised navigation and simplified check-out for mobile customer journeys, increased the number of individual sales, while new functionality, such as limited-time offers, increased the average purchase value. These and other ongoing website design enhancements assisted in a sustained increase in online revenue. The site management tools we implemented also empowered the Lily O’Brien team to introduce and market new product lines, deepening their relationship with their customers and growing brand value in a competitive market. Now that’s sweet.

Innovations & Enhancements

We work in partnership with our clients to craft experiences that people love. Our UX Design and human-centred approach empowers Lily O’Brien’s to optimise conversions and grow their business with confidence.

Lilyobriens.com - eCommerce site
Personalised Chocolate boxes
Performance Optimisation - CRO

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